MVP development in New York City
Six weeks to something real is faster than another round of opinions.
A prototype's job is to be wrong cheaply, in front of real people, before the money is spent. Ours ship with the tracking attached, so the answer is data instead of vibes.
Almost every idea can be cut to a smaller one that still answers the question. We find that version by asking what would have to be true for this to work, and building only the part that tests it — not the vision, not the admin panel, not the settings screen nobody will configure.
Then we put it in front of users and watch. Six weeks to a first prototype is our average, and every one ends with evidence: what people clicked, where they stopped, whether they came back, and what that says about round two.
Sounds like you if
You already know something is wrong with it.
- The plan is complete and the debate isn't.
- A funding or leadership decision needs something to point at.
- The full vision is too big to build and too vague to cut.
- You've validated the market and haven't validated the product.
- Every meeting re-litigates the same three features.
- The competitive window won't wait for a proper build.
What the work covers
What you get, in plain terms.
Scoping to the question
We name the one thing this prototype has to prove, then cut everything that doesn't test it.
A real build, not slides
Working software with real data in the paths people actually use. Clicking through a deck proves nothing.
Instrumented from day one
Events, funnels, and a legible history of what users did, so the learnings arrive with the launch.
Reusable by design
The prototype is built as the first slice of the real product. Little of it gets thrown away.
Users, not colleagues
We help you get the first hundred strangers into it. Friends are generous and useless as evidence.
A decision at the end
You get a read: what the data says, what it cost, and what to build if you build again.
Who this is for
Worth a call when the answer can't wait for a bigger team.
- Founders between a deck and a fundraise.
- Companies validating a new line before staffing it.
- Intrapreneurs with nine months of runway and one shot.
Built as MVP & Prototyping
Zero to First 100 Users
A two-sided marketplace needed evidence, so we scoped and shipped a working prototype that ran listings, matching, and the first transaction loop.
Read the case
Turning Noise Into Signal
A swing-cycle tool that auto-detects pivots and tracks every up and down leg on BTC-USD, so the pattern reads at a glance instead of buried in raw candles.
Read the case
Questions we get asked
Before you email us about mvp & prototyping.
What if it fails?
Then you learned the expensive lesson cheaply, and you know which assumption was wrong. A prototype that fails costs four weeks and a fraction of a full build — the alternative is finding out later, louder.
Do we keep the code?
All of it. The prototype is the first version of the product, built to be extended, handed over with the repo and the deploy pipeline.
Why six weeks?
Because longer prototypes stop testing the market and start testing patience. Six weeks is what it takes to scope, design, build, and put in front of people when the question is sharp enough.
MVP & prototype development usually starts with fifteen minutes.
Tell us what is stuck. If mvp & prototypingis the wrong answer, we'll say so and point you at the right one.
Often working alongside