Marketplace · MVP
Zero to First 100 Users
A two-sided marketplace needed evidence, so we scoped and shipped a working prototype that ran listings, matching, and the first transaction loop.
- Type
- Marketplace · MVP
- Built as
- MVP & Prototype Development
- Studio
- Kaia Studio, New York City
The problem
A two-sided marketplace idea with big ambitions and no evidence anyone would show up.
What it couldn't break
Six weeks to something real. Scope had to fit the question, not the vision deck.
The approach
We cut to the smallest exchange that could be a marketplace and built only that, instrumented end to end.
What we built
A working marketplace prototype shipped in six weeks — listing, matching, and the first transaction loop.
What changed
Zero to first 100 users: enough signal to decide what round two should be.